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REPA — Brand Guidelines

1. Brand Overview

Brand Name

REPA

Full Meaning

Réparation et Assistance Professionnelle Automatisée

Brand Positioning

REPA is a technology-driven platform connecting customers with verified technicians for repair, maintenance, installation, and technical assistance services.

Mission

To simplify and modernize technical repair and assistance services through a secure, fast, and intelligent digital ecosystem.

Vision

To become Africa’s leading digital platform for technical services and smart repair assistance.

Brand Personality

  • Professional

  • Reliable

  • Modern

  • Innovative

  • Fast

  • Human-centered

2. Brand Values

Reliability

Providing trustworthy technicians and quality services.

Transparency

Clear pricing, communication, and service tracking.

Accessibility

Making technical assistance available to everyone.

Innovation

Using technology and automation to improve repair services.

Security

Protecting customers, devices, and transactions.

3. Brand Story

REPA was created in the Democratic Republic of Congo by Tony Mabeka after identifying major problems in the repair industry, including unfinished work, theft of devices, unreliable technicians, and lack of transparency.

The platform was designed to build trust between clients and technicians through technology, verification systems, real-time tracking, and smart service management.

Today, REPA aims to modernize technical assistance services across Africa.

4. Logo Guidelines

Primary Logo

Use the official REPA logo with sufficient spacing around it.

Minimum Spacing

Maintain clear space around the logo equal to the height of the “R”.

Logo Usage Rules

Do not:

  • Stretch the logo

  • Rotate the logo

  • Change logo colors

  • Add unnecessary effects

  • Use low-quality versions

5. Color Palette

Primary Color

REPA Green

HEX: #16A34A

Meaning:

  • Trust

  • Technology

  • Security

  • Growth

  • Stability

Secondary Colors

White

HEX: #FFFFFF

Dark Text

HEX: #111827

Light Gray

HEX: #F3F4F6

Success Green

HEX: #22C55E

Warning Color

HEX: #F59E0B

Error Color

HEX: #DC2626

6. Typography

Primary Font

Poppins

Recommended weights:

  • Bold

  • SemiBold

  • Regular

Secondary Font

Inter

Used for:

  • Body text

  • UI interfaces

  • Descriptions

7. Visual Style

Design Direction

  • Minimalist

  • Clean

  • Modern tech startup

  • Professional UI

  • Easy-to-read interfaces

Preferred UI Style

  • Rounded corners

  • Spacious layouts

  • Green accent highlights

  • Soft shadows

  • Smooth animations

8. Photography & Imagery

Preferred visuals:

  • Technicians at work

  • Smartphones and electronics

  • Repair environments

  • Real customer interactions

  • Modern urban African environments

Style:

  • Authentic

  • Bright

  • Professional

  • Human-centered

9. Brand Voice & Tone

Tone

  • Clear

  • Professional

  • Reassuring

  • Friendly

  • Direct

Communication Style

REPA communicates in a way that makes users feel secure, supported, and confident.

Examples:

  • “Your devices are safe with REPA.”

  • “Find trusted technicians near you.”

  • “Fast, secure, and professional assistance.”

10. Digital Presence

Website

www.repa.services

Mobile Applications

  • REPA Client App

  • REPA Technician App

Future Ecosystem

  • REPA Academy

  • REPA Delivery

  • REPA Marketplace

11. Target Audience

Primary Audience

Individuals aged 16+ needing repair or technical assistance services.

Secondary Audience

  • Businesses

  • Technicians

  • Hardware suppliers

  • Repair shops

12. Brand Keywords

  • Smart Repair

  • Trusted Technicians

  • Digital Assistance

  • Innovation

  • Security

  • Automation

  • Fast Service

  • Technical Support

13. Slogan Suggestions

  • “Experts en réparation à votre service.”

  • “La réparation intelligente.”

  • “Votre solution technique de confiance.”

  • “Connecter les clients aux meilleurs techniciens.”

14. Brand Future Vision

REPA aims to become a complete digital ecosystem for:

  • Technical services

  • Smart diagnostics

  • Technician training

  • Spare parts marketplace

  • Logistics and delivery services

  • AI-powered technical assistance

The long-term objective is to position REPA as the reference platform for digital repair services across Africa.